World Tourism Day 2025 to Highlight ‘Tourism and Sustainable Transformation’ on September 27
The world is gearing up to celebrate World Tourism Day 2025 on 27 September, with this year’s theme set as “Tourism and Sustainable Transformation.” Organized annually by the United Nations World Tourism Organization (UN Tourism), the day brings global attention to the social, cultural, political, and economic importance of tourism.
Focus of 2025 Celebrations
This year’s theme highlights how tourism can serve as a catalyst for positive change, transcending growth alone to encompass sustainability, inclusion, and environmental responsibility. The official celebrations will be hosted in Melaka, Malaysia, from 27 to 29 September during a World Tourism Conference. Melaka is also known as Malacca.
Key priorities under the theme include:
- Investing in education and skills development, especially for youth, women, and marginalized communities.
- Supporting MSMEs and startups, with a focus on inclusive growth.
- Encouraging climate-aligned investments that follow UN Tourism’s sustainability principles.
- Protecting natural resources, reducing emissions, and preserving biodiversity.
Why Melaka or Malacca?
Melaka, Malaysia—this year’s host for World Tourism Day celebrations—is a UNESCO World Heritage city known for its rich multicultural history, colonial architecture, and vibrant traditions. This historic port town has witnessed centuries as a meeting point of Malay, Chinese, Indian, Arab, Portuguese, Dutch, and British cultures.
This key trading port connects East and West, and blends its heritage with modern tourism. With efforts toward riverfront revitalization, heritage conservation, and sustainable cultural initiatives, Melaka reflects how destinations can balance tourism growth with environmental and cultural preservation—making it a fitting venue for the 2025 theme of “Tourism and Sustainable Transformation.
Why It Matters
World Tourism Day has been celebrated since 1980 to mark the adoption of the UNWTO Statutes in 1970. Over the years, it has become a platform for nations, industry leaders, and communities to reflect on how tourism can contribute to prosperity and development.
As international travel continues to rebound, the 2025 theme highlights the urgent need to reshape tourism practices so that they protect destinations, empower communities, and safeguard the planet for future generations.
Looking Ahead
Governments, tourism businesses, and travelers alike are being urged to align with sustainable practices. From eco-friendly policies to responsible travel choices, the focus is shifting toward ensuring that tourism remains a force for good—creating opportunities while respecting the environment and cultural heritage.
